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Attribution and Segmentation: Why combining data is essential for marketing success

By Martin Reed - Rakuten Marketing, Morag Cuddeford-Jones - Bizibl, Paul Cruise - Rakuten Marketing

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Transactional Emails: 10 Tips for Driving More Value and Engagement

By Silverpop

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Using Data to Engage Customers

By Nitin Rabadia - Marin Software

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Be Where Your Audience Is

By Nitin Rabadia - Marin Software

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The Effect of Data Quality on Marketing ROI

By Experian

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The Q2 2016 Performance Marketer's Benchmark Report

By Marin Software

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7 Tips for Getting Started with Behavioral Marketing

By Silverpop

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10 Tips for Laying the Foundation for a Strong Digital Marketing Program

By Silverpop

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Building the Optimal Transactional Email

By Loren McDonald - Silverpop

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5 Digital Marketing Predictions for 2015 and Beyond

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Managing Digital Marketing in 2016: Best practices for integrating digital technology, marketing and media to fuel business growth

By TFM

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Why you need to be proactive about reactive marketing

By Stickyeyes

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